Mobile Ad Campaigns
#MobileFirst marketing is already here.
Mobile is the primary driver of digital traffic today, and you likely already know that Google employs both the carrot and the stick when it comes to your site’s responsiveness to varying screen sizes, with the primary focus being on mobile friendly sites.
Extending the #MobileFirst philosophy to deploying ad campaigns designed for mobile devices is the next step. There’s no need to create an app of your own – it’s much more time and cost efficient to leverage existing platforms like Apple Wallet or Android wallet apps.