The Russian River Chamber of Commerce, along with Sonoma County, was looking for someone to help them with a series of webinars designed to enable local merchants to transition their businesses to a more online-centric model.

After two consecutive fire seasons, one serious flood, and the health crisis caused by the coronavirus pandemic, the Chamber wanted to create a program that would offer merchants, hoteliers, restauranteurs, and other local business owners, the opportunity to learn and ask questions regarding the basics of creating a web presence, utilizing mobile and other technologies, and the practical implementations of adding these components to their brick and mortar businesses.