How does your mobile wallet advertising strategy look?

Not so good yet?  Do you even have a mobile wallet advertising strategy yet?  If not, don’t despair!  I’m going to give you a few easy tips and simple tricks to help you get up to speed in no time flat.

Why do you need a mobile wallet advertising strategy?  For starters, you need to get onboard with being able to reach your customers in the location and context that makes sense to them and helps you increase your sales and boosts the bottom line of your business.

[LISTEN: Why Mobile Ads Work – Part 1 PODCAST EPISODE]

What is so special about mobile and why should you focus on it?

Mobile is the place where your prospects and customers are spending their time – nearly 70% of all online time is spent using mobile, replacing desktop in 2016 as the primary means of content delivery online.

From search to shopping, reading the news or interacting with friends, mobile is where it’s at.  Along with everyone! If you’re not reaching out via mobile, then you’re setting yourself up for failure before you even get started.

First, focus on mobile.

You should be building for mobile in everything you do.  Make sure your website is responsive and passes Google’s mobile friendly test.  You will also want to make sure that your content is organized and presented in a small chunks that look good and work well on smaller screens.

Once you’ve gotten everything squared away so you can wow folks when they look at your content online, it’s time to start getting more people looking at your content.

Using a mobile wallet advertising strategy to plan your campaigns means that you’ll want to decide what is important to your prospects and customers so that you can feature attention getting images and text to drive action and achieve results.

Consistent branding across mediums is important.

Matching up your marketing and advertising collateral across every medium you employ – online, print, signage, radio and TV, is pretty easy to do.  When you create a comprehensive campaign, determine which parts are most effective in what form.

[READHow does location based engagement actually work for businesses? ]

For instance, telling people to go to a long URL (yourbusiness.com/thisismyadcampaign) doesn’t lend itself to great results.  Use a URL shortener or put a prominent overlay or link on your main page of your site.  If you’re doing print or TV, be sure to include the URL on the ads.  Getting a prospect into your sales funnel, no matter what entry point, is the goal of any campaign.

Make sure you can measure the results.

Being able to gauge what sales came from where is a big deal.  If you don’t understand what is working and what isn’t, then it’s very difficult to know what to keep doing.

Using mobile wallet advertising to drive traffic to your website, app or physical store offers simple ways to quantify results.  You can drive the traffic based on their location or other contextual factors, and manage customer expectations at the same time.

 

Mobile wallet passes can also be used to aid in your customer service efforts, but that’s another blog entirely.