How to Create an Effective Team
If you create an effective team, the odds of winning greatly increase. Yep, I’m back this...
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Category: Featured Post
Project Planning vs Project Execution: Reality Check
I just can’t figure out why I’m so bad at leaving a margin for error when I’m working on project planning that isn’t sailing related. I think it might be procrastination but I will have to worry about that later…
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Do You Make the Most of Your Marketing Collateral?
Find out the ten best ways to use your existing content more effectively.
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How Much Engagement Do You Need to Be Profitable?
Before you can figure out a marketing budget, you need to determine how much engagement you need in order to be profitable.
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Legal Sports Betting Leads to Slick Mobile Ad Campaigns
State run sports betting is recently ok’d by SCOTUS. What does that mean in terms of using mobile ad campaigns to market to potential bettors?
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Instagram Nation (Death by a Thousand Likes)
It’s been nearly 25 years since I read Prozac Nation the first time, and having another go at it over the weekend pushed me to think about some clear parallels between social media and socially acceptable prescription drugs.
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Maintaining Focus: Ignore the Noise & Watch for Signals
Maintaining focus is at the top of my list to do list in a competitive situation – or in a situation that requires close attention to the details.
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Maker Marketing – How Do You Know Where to Promote What You Make?
Maker marketing is one of those tedious tasks that most creatives would rather ditch than do; if no one sees your work, that’s no good either. How do you decide?
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Variety is THE Spice We Need
A world without variety is a very dull world indeed.
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Do Something You Love (Like It’s Just That Easy)
Do something you love AND pay the rent at the same time? No easy task, especially if you are thinking about jumping off the cliff to do it.
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