Marketing to the Mobile Consumer – business.com
Most of this article is good, but i vehemently disagree that businesses should build their own apps. NO ONE WILL USE THEM! Yes, I am telling....
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2017: The Year of the Wallet Marketing Strategy
If 2016 was the year of mobile, then 2017 stands to be the year of mobile strategy. Â More...
Read MoreMoving Away From a Dollars-Off Program | Loyalty360.org
Rewards program not always most effective with discounts, look to alternate benefits for engagement http://loyalty360.org/loyalty-today/article/moving-away-from-a-dollars-off-program
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How Much Engagement Do You Need to Be Profitable?
Before you can figure out a marketing budget, you need to determine how much engagement you need in order to be profitable.
Read MoreTarget Tests the Real-time Customer Engagement Potential of Beacon Technology | Loyalty360.org
Mainstreaming beacons means if you’re not already onboard, you’re getting left behind… http://loyalty360.org/resources/article/target-tests-real-time-customer-engagement-potential/ Test drive mobile wallet...
Read MoreWhat Will Transactions Look Like in 2015? More Individualized.
http://www.business2community.com/tech-gadgets/will-transactions-look-like-2015-individualized-01092211
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Mobile Wallet Companies Offer Different Options for Users
Mobile wallet companies are coming out of the woodwork lately. Some mobile wallet companies (like...
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Mobile Payments Hearing Focuses on Consumer Protection and Security Innovation | NACS Online – News & Media Center – News Archive
Interesting, not to many times one thinks the government might actually be relevant…...
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