NRF’s Big Show wraps up today at the Javits in NYC, and we found a couple of articles of note about some panel discussions on Monday. is running one of the stories –

In a nutshell, retailers need to engage consumers in a meaningful way, one that leverages their physical location with the customers mobile device.  Yep, we’ve been saying that for how long now?

And they tossed in a second article about the same topic for good measure.

Just think, if you were already a customer, you’d be doing exactly this for a very attractive monthly price…  you’d have zero responsibility to support an app, distribute an app, or even worry about apps at all, since Apple and Google would be doing all that work for you  ;)