Wow, I was flipping through my inbox the other day and I came across an article about mobile marketing, who’s not getting results, who isn’t doing it, and so on.
Who doesn’t understand that mobile marketing should come first these days?
If you’re not doing mobile, then you’re doing it wrong. Every single outlet from Google to Apple to Facebook to any other traffic source you might be able to convert is designing for mobile first these days. Your visitors are likely on mobile – at least more than half of them (unless you’re product is so specific that it can’t be online, I suppose…)
Only 13% of marketers say they strategically integrate mobile systematically.
Not surprisingly, therefore, only 27% of marketers surveyed by Forrester said the ROI of their mobile marketing campaigns was profitable, while a staggering 67% said they simply cannot measure it.
How can only 1/4 of the people who are actually doing something with mobile have profitable campaigns? First and foremost, stop using scaled down versions of the desktop. That doesn’t work. You’re not fooling anyone.
Your viewability score is probably in the toilet and no one even watches your ads or your native content (and watch out for the FTC, you know they’re on the hunt for native abuse right now!)