I prefer the mobile wallet pass to an app in almost every situation that could suitably utilize either option.

I’m sure any number of you are probably chuckling away, because you are sure that I am biased.  And it’s possible that I might be.  Then again, maybe I’m just right in this case, and destined to be hated by app devs all over the world…

Without further ado, here are the 3 reasons why I prefer the mobile wallet pass to an app –

#3 – No need to install yet another app that’s single purpose on my mobile

I’m not even one of those people that goes bonkers for downloading new apps all the time and I still think I have too many on my phones.  I try to keep it to a minimum for two reasons –

  • conserving space equals faster loading
  • every app is a potential security concern

I’m one of those people, the kind that keep their mobile phone for more than the two years allotted or past the time that the latest greatest gets introduced.  Heck, my HTC won’t even complete an Android upgrade by my carrier (ATT, ugh, I know) at this point; its an endless cycle of errors and safe reboots every time the phone takes a notion to try again without asking me.  My iPhone still has some space left on it, but that’s because I’m using a Mac computer and I shove everything into iCloud and don’t do local storage where I can avoid it.

(NOTE: For a demo of the mobile wallet pass and how it works, click here to schedule)

Let’s talk more about those security concerns I have

If you’re an Android user, you know (or at least I hope you do) that every app you install has a huge security risk potential.  I don’t mean it’s always the kind that will destroy your phone – some of them are the garden variety terms and conditions craziness like these –

  • allowing the phone to “spy” on you by giving an unrelated app permission to do so in the course of agreeing to their TOC
  • allowing Google, Facebook, Amazon and other big companies to spy on you with the same agreements process
  • not allowing some ads company to spy on you by agreeing to the TOC but them deciding that they’ll do it anyway by sneaking into the system
  • carrier driven bulls**t apps that are always on the update list, hard to find to delete, and just waiting for you to hit the Update All option by mistake

Apple takes itself a bit more seriously when it comes to user privacy but there’s still nothing to prevent the spying that goes on if you install some apps that meet the App Store guidelines but are couching their terms in a way that allows them leeway you don’t know about yet.

#2 – It’s so much easier to keep up with where things are in my Apple Wallet or Android wallet

I like the convenience of opening the Apple Wallet or Android wallet app and flipping through my passes to see what I need or want.  I don’t have to search a half dozen apps trying to recall what I put where or which download had what feature.   If I want to share a pass with someone, it takes me 2 seconds to get to it in the wallet, and about 2 more seconds to tap the Share link or hold it up so they can use their phone camera to scan the QR code.

Easy peasy, simple as can be.

#1 – Notifications.  Proximity, location, context, push, done

If we really do look at our lock screens 150 times each day on average, then why make it harder than it has to be?  People, including me (I’m sure of it) are addicted to their lock screens and can’t help but look at them.  So any functionality that can be accessed directly from the lock screen is good, as long as it contains some element of security to it.

Being able to see the front and the back of the pass from the lock screen is awesome – that way you can see what the update or notification is all about.  Having to unlock the phone to take action means that you’re the only one who can take the action and that’s all fine and dandy.

My favorite implementation of the Wallet?

If I leave our platform out of the mix, which is only fair, then my favorite is United Airlines.  When I check in using their app, it offers me the option of dropping my boarding card into Apple Wallet.  And I do.  Every time.  That means that as I approach the TSA security checkpoint, at least one part of the system is actually working for me, since we know it’s not the TSA.  (OK, I will leave that rant for another time!).

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My lock screen notification has the correct boarding card  (the flight I’m taking, not the next one in a different city) and the pass is ready to be scanned by the TSA scanner without me having to do anything but hold the phone in my hand.  No scrambling to unlock or any of that stuff…  which is great when I am trying to get a laptop out of my bag, untie my shoes (I am one of those people who refuses to pay the government extra money to do their job, a la Pre-Check or Global Entry), and decide whether or not I’m actually going to take my liquids out of my bag.

 

So there we have it – my 3 reasons to prefer the mobile wallet pass to an installed app in cases where either would work.